Department Chair

  • Raj Devasagayam
    Professor of Marketing
    Colbeth Hall 113

Albany Devils Sales Project Fall 2012

Sales Management (MRKT-326)


Saints + Devils = Successful Partnership!

Although Saints and Devils might seem unlikely partners, the Siena Saints marketing majors taking Sales Management MRKT 326 gained real world experience selling tickets for the November 2nd Albany Devils ice hockey game at the Times Union Center.  A class project designed to deepen the students’ understanding of sales concepts through practical application, students in two teams worked with the ticket sales staff from the Albany Devils hockey team, learning the ins and outs of the ticket sales business. The objective of the project was to allow students to create sales strategies, identify target markets, develop marketing pieces, promote the event and present their results.  

Daniel Alderstad, Class of ’13 said, “The Albany Devils sales project was really good.  It is a way for students to get real live experience in selling, and overcome any fear of selling. It was really satisfactory to see that we made our goal, and it is something we can put on our resumes.” 

Professor Lisa Semmes adds, “In this competitive job market, giving the students the ability to gain confidence, explore a bit of the sales career, build their resume, and even have something to talk about when they go on job interviews was definitely a goal of this project.”  

In addition to working toward individual and team goals, the students more than delivered on the class goal of selling 300 tickets to the “College Night” Friday game; they crushed it selling a total of 468 tickets!  For achieving their sales quota, the Saints earned a Pizza party given by the Albany Devils, highlighted by an in-class talk from Devils CEO, Chris Ciceri.    

“I truly had an awesome experience “interning” for the Albany Devils this past semester with Professor Semmes Marketing class. This was an experience I would never been able to have if it wasn’t for her. It not only opened my eyes to a real live sales job, but also reinforced everything I learned in class,” said Kayla Haskin ’13. 

Critical to the success of this project was the strong foundation of marketing skills learned in the School of Business coursework students to date, and also the excellent support and partnership of Chris Valente, the Albany Devils Vice President of Sales and Marketing, who helped the students hone their sales strategies and offered much wise advice on selling. 

Chris says, "The Albany Devils organization is privileged to be associated with Siena College. Professor Semmes elective sales class is about a real life sales experience where students work towards achieving goals as individuals and as a team. Life is a team effort and no one gets far alone. We look forward to continuing this great partnership between the Devils and Siena College." 

Sounds like this Saints and Devils partnership is a match made in heaven!  

Professor Lisa Semmes, November 15, 2012